Tag Archives: KPIs

KPIs in Retail and Store Analytics

It was very likely that I would write on KPIs in Retail or Store Analytics since my last post on Marketing and Customer Analytics. The main motive behind retailers looking into BI is ‘customer’ and how they can quickly react to changes in … Continue reading

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Marketing and Customer Analytics

“Most retailers admit that they traditionally have been product-focused and know surprisingly little about their customers. Their desire for more insight into customer buying behavior has driven many to invest in business analytics solutions… The reports generated by existing tools are primarily performance summaries, great … Continue reading

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