Author Archives: Abi Gupta

About Abi Gupta

Business Intelligence enthusiast with background in predictive analytics and six sigma and interests in best practices, visualizations and capturing trends in BI.

Measuring Sales Effectiveness

I am often asked how Business Intelligence can help one’s organization measure sales channel effectiveness, sales team effectiveness, lead to sales insight and insight into sales process. This blog is dedicated to all such customers and all others interested in … Continue reading

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First look at SiSense Prism

I have recently started to hear about Prism, which utilizes Column storage and this ‘cool’ just-in-time in-memory processing it has got. This weekend, I got a chance to play around and do some basic research on it. Here are my … Continue reading

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BI – Logistics and Transportation

Supply Chain involves moving a product or a service from supplier to customer and involves activities like sourcing, procurement, conversion and logistics. Logistics deals with the management of flow of goods and services between point of origin and point of consumption. Logistics is subset of Supply chain and … Continue reading

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BI in Small and Mid-size Companies

Regardless of size, 80,000 or 80 employees, 2 million dollars or 2,000 million in revenue; almost every company suffers the pain on multiple versions of truth, inability to perform in-depth analysis, inability to locate important information, inability to differentiate and … Continue reading

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KPIs in Retail and Store Analytics

It was very likely that I would write on KPIs in Retail or Store Analytics since my last post on Marketing and Customer Analytics. The main motive behind retailers looking into BI is ‘customer’ and how they can quickly react to changes in … Continue reading

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Marketing and Customer Analytics

“Most retailers admit that they traditionally have been product-focused and know surprisingly little about their customers. Their desire for more insight into customer buying behavior has driven many to invest in business analytics solutions… The reports generated by existing tools are primarily performance summaries, great … Continue reading

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In-memory Business Intelligence

Traditional BI technology loads data onto disk as modeled tables and multidimensional cubes, queries are then made against the tables and cubes on disk. Limitations of disk based (RDBMS or OLAP) techniques include performance limitations requiring intermediate aggregation tables, low flexibility to adapt to … Continue reading

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