Cost was much higher purchasing driver in 2010 as compared to 2009 as per Gartner’s survey showing organizations consideration to open source or low price vendors for BI deployments.
New addition to Gartner’s magic quadrant this year and such a low-cost BI vendor is LogiXML, based out of McClean, VA which if I remember right used to had 1-50 employees few weeks back on their Linkedin profile, recently changed to 50-200.
LogiXML has a single sold platform and attracts smaller to mid size deployments because of their of course much smaller cost as well as ease of use, rapid deployment and embeddability. As it is quoted in the Gartner survey “It is chosen more often than most other vendors for overall TCO, license cost, and implementation cost and effort”
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